Customers can be involved in many aspects of your company’s administration, not just the “customers are always right” philosophy. Instead, it focuses on ways to engage customers by going far further with customer orientation than customer relationship management.
Customers must be included in parts of the company’s product creation activities, such as marketing, sales, design, and customer support, in order to be involved.
Competitions that demand participation and involvement from customers are typically used as common methods of doing this through:
- Videos demonstrating how much they enjoy and actually use your products and services.
- How many social media posts mentioning the product or service have received comments and likes.
- Providing discounts or free goods in exchange for feedback on and regarding one of the brand’s postings.
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